To commemorate Martin Luther King, Jr. Day, we created a series of three consecutive page print ads for the Boston Globe that showcased the two characteristics that best summed up MLK’s legacy: fierce and powerful rhetoric and a firm belief in nonviolence. The first two ads featured two of his signature speeches (“I’ve Been to the Mountaintop” and “Letter from a Birmingham Jail”) typographically shaped into a knife and grenade. No logo, no additional copy, no explanation—until the third ad, which featured his famous “I Have a Dream” speech shaped into a handgun. Below it sat the payoff line: Words were his weapons.