Remember print? Well, the kind folks at Jefferson’s Bourbon—God bless ’em—sure do. They wanted to go old school to promote their old school bourbon. So we gave ’em a beautifully crafted print campaign. Did we need to consume massive amounts of their smooth Kentucky hooch to get to the big idea? Probably not. Were there a few mornings where we regretted consuming massive amounts of their fine Kentucky snake-oil? I can’t remember. Probably. Did we raise red flags with the kind folks at Jefferson’s Bourbon when we told them we needed more of their amazing Kentucky firewater? Have you ever worked with a whiskey client? Let’s just say we had more product the next day.