Am I saying our “Mini Moments From Sharpie Mini” campaign led to the creation of Vine? Am I saying I invented Vine? Not exactly, but I like to think perhaps we inspired them. (And deserve a cut of their billions when they inevitably sell to Mark Zuckerberg.) One of the major plusses of creating a campaign built on mini spots was that we were able to be creative and flexible with our media placement, stretching our media dollars farther than any traditional campaign would’ve allowed.