Smirnoff wanted an anthem. We gave them Kiss. Well, sort of. Smirnoff tasked us with creating a single global spot that would showcase the extraordinary nights their consumers were having. So we turned our camera on nightlife around the world, from NYC to Johannesburg to Bangkok. We ended up with film that was beautiful but lacked a soundtrack, something to bring it all together. Something we found in the voice of Egyptian musician, Sun For Moon. Together, we created a new, wildly different arrangement of Kiss’s “Crazy Crazy Nights,” which we simultaneously released on iTunes the day the spot aired—and which went on to win Best Musical Arrangement at the 2012 AICP Show.